Company Profile Of Parle

             

 MISSION:

“We will be the leaders in our business by- maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.”

 

VISION:

“To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.”

 

COMPANY PROFILE

TYPE         - PRIVATE LTD

FOUNDED- 1939

HEADQUARTER- MUMBAI

CHAIRMAN- Prakash Chauhan

                            Vijay chauhan

                            Ramesh chauhan

Parle-G, the most well-known product of the company       Type private limited Traded as Unlisted Industry Food Founded 1929 Founder Chauhan family Headquarters Vile Parle (East), Mumbai, Maharashtra, India Products Parle-G Website www.parleproducts.com    History Ø  1929- Parle Products was established as byconfectionery in      the Vile Parle suburb of Mumbai,       Ø  1939- It began manufacturing biscuits   Ø  1947-, launched Gluco brand of biscuits as an Indian alternative to the British biscuits Ø  until  1980s.- Parle-G biscuits were earlier called §  'Parle         Gluco' Biscuits Ø  The "G"  Parle-G  stood for "Glucose", later brand slogan also stated "G means Genius". Ø    2013- Parle-G became India's first domestic FMCG brand   to cross the 5,000 crore in retail sales. Ø  1929- a small company by the name of Parle products emerged in British dominated India. Ø  Parle has been sweetening the lives of people all over India and broad. Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana andNeemrana, Rajasthan. Ø  . Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units on contract.   Milestones - The Decades of Progress 1929:The first year of operation. Our only assets were hard work and hope. 1939:Ten years of determined effort brought results. Things began to take shape. And we tried even harder. 1949:The formative years were over. We had come of age. Diversisfication The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family. Category Owner Parle products Vijay chauhan Parle agro Prakash chauhan Parle  bisleri Ramesh chauhan           Parle Products led by Vijay  Chauhan             owner of the brands Ø  Parle-G, Ø  Melody, Ø  Mango Bite, Ø  Poppins, Ø  Kismi toffee bar, Ø  Monaco and Ø  KrackJack           Parle Agro, led by Prakash Chauhan and his daughters 1.    Schauna, 2.    Alisha and 3.    Nadia       (owner of the brands such as ü  Frooti ü  Appy) ü  Appy fizz ü  Saint juice         Parle Bisleri, led by Ramesh Chauhan     Issue on usage of brand name parle ü  All three companies continue to use the family trademark name "Parle". The original Parle group was amicably segregated into three non-competing businesses   Ø  But a dispute over the use of "Parle" brand arose, when Parle Agro diversified into the confectionary business, thus becoming a competitor to Parle Products. Ø  In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionary products. Ø  Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name.[4] Ø    In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company, which has no relationship with Parle Products.[5]   Brands Biscuits Ø  Parle-G, Ø  KrackJack, Ø  Monaco, Ø  Kreams, Ø  Golden Arcs, Ø  Parle Marie, Ø  Milk Shakti, Ø  Parle Hide & Seek Bourbon, Ø  Parle Hide & Seek Fab, Top, Ø  Parle Gold Star.     Ø  PARLE SODA Ø  CITRA Ø  THUMBSUP Ø  LIMCA Ø  GOLDSPOT Ø  MAAZA Ø  SOLD TO COCO-COLA IN 1993 FOR 40M ----60%MKT SHARE INDUSTRY       Sweet confectionery ü  Melody, ü  Mango Bite, ü  Poppins, ü  2 in 1 Eclairs, ü  Mazelo, ü  Kismi Toffee Bar, ü  London Derry   Snacks v  Monaco Smart Chips, v  Parle's Wafers, v  Fulltoss, v  Parle Namkeens Since they have been entered at the food competition of Monde Selection in 1971, the brands have received consistently gold and silver Quality Awards at the World Quality Selections.[6]   PRODUCTS PARLE PRODUCTS  DIVIDED INTO 3 CATEGORIES 1.   PARLE PRODUCTS- VIJAY CHAUHAN v  PARLE-G v  MELODY v  MANGO BITE v POPPINS v  KISMI v  TOFFEE BAR v  MANACO v  KRACKJACK   2.   PARLE AGRO—PRAKASH CHAUHAN Ø FROOTI-1985 Ø  APPY-1986 Ø  APPYFIZZ-INDIA 1ST SPARKLING APPLE DRINK Ø  SAINT JUICE-2008      ---ORANGE,MIXED FRUIT,GRAPES AND APPLE Ø  LMN Ø  GRAPO FIZZ Ø  CAFÉ CUBA   3.   PARLE BISLERI---- RAMESH CHAUHAN Aesthetics of products