Haldiram's
is a major Indian sweets and snacks
manufacturer based in Nagpur, Maharashtra and India.
Mission:
Haldrim’s strive to be the global leaders and providers
of world class authenticand premium Indian food & snacks. Haldirams is
committed to supplying its customers with the finest, high-quality products and
thereby nourishing the experience of everyone they serve.
Vision:
Haldiram’s envisions
becoming a leading food corporation with diverse range of food and snacks
products. They would endlessly work towards creating a brand which is
synonymous to Taste & Hygiene. Along with being the premier food company
they also look forward to be the best in terms of consumer value & customer service .
Company Profile
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HISTORY:
Ø Haldiram's
was founded in 1937 by GangabisenjiAgrawal, as a retail sweets
and namkeen shop in Bikaner and Rajasthan.
Ø In
expansion, the company's first manufacturing plant was located in Calcutta.
Ø In
1970 a larger manufacturing plant was established in Nagpur.
Ø Another
manufacturing plant was established in New Delhi, the capital of India, in the
early 1990s, which also had a retail store.
Ø In
2003, the company began the process of developing convenience food to be
marketed to consumers.
Ø In
2008, the chairman of the company's Nagpur branch was ShivkishanAgarwal.
Ø In
2014, Haldiram was ranked 55th among India's most trusted brands according to the Brand Trust Report
a study conducted by Trust Research Advisory .
Technology
at work:
Ø Employing
State-of-the-art technology, Haldiram's started producing high quality,
ready-to-eat snacks, savories & Sweets.
Ø From
sourcing raw materials to their conversion into finished products, every
process confirms to the International norms (HACCP) of Quality & Safety.
Ø Human
touch is avoided to ensure superior hygiene. Every care is taken to ensure that
our products retain Freshness and Flavour.
Ø The
hi-tech machinery ensures that the packaging is done in a attractive way
maintaining international standards of hygiene.
International
membership:
- SNACK
FOOD ASSOCIATION (SFA), VIRGINIA, (USA)
- EUROPEAN
SNACK ASSOCIATION (ESA), LONDON (UK)
- INTERNATIONAL
ASSOCIATION OF AMUSEMENT PARK ATTRACTIONS, ALEXANDRIA, UA (USA).
Marketing:
Ø Haldirams product
promotion had been low key until competition intensified in the snack foods
market.
Ø Consequently,
attractive posters, brochures and mailers were designed to enhance the
visibility of the Haldirams brand. Different varieties of posters were designed
to appeal to the masses.
Ø The punch line for Haldirams products was, ‘Always in good taste.
Ø ’These advertisements
had
captions such as ‘millions of tongues
can’t go wrong,’ ‘What are you waiting for, Diwali?’ and ‘Keeping your taste buds on their toes. To increase the
visibility of the Haldirams brand, the company placed its hoardings in high traffic
areas .
Ø Captions such as ‘yeh
corn hain’ (this is corn), ‘chota samosa –big
mazaa’ (small samosa –big entertainment), ‘yeh Kashmiri mix khoobjamega’
(this namkeen item will gel well) and ‘oozing with taste’ (for Rasgoolas)
promoted individual products.
Ø For those customers
who wanted to know more about Haldirams products, special brochures were
designed which described the products and gave information about the
ingredients used to make it.
Ø Mailers were also sent
to loyal customers and important corporate clients as a token of appreciation
for their patronage .
Products
Ø Haldiram's
has over 100 products.
Ø Its
products include frozen foods such as frozen meals, ice creams and kulfi,namkeen,sweets,cookies,cracker,fruit-flavored
beverages, dairy products,potato based snacks and other snacks.
Ø The
company also produces ready-to-eat food since 2010.
Ø The
pricing of the company's products is typically inexpensive.
Ø Prior
and up to August 2003 in the United States market, the company's products were
limited to potato chips.
Ø The
company's products are carried by some Indian supermarkets in U.S. for
some south asian Americans.
List Of Products:
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