Company Profile BRITANNIA-Eat Healthy, Think Better

  

COMPANY PROFILE:

CEO: VARUN BERRY

MISSION: “Eat healty, think better”

VISSION: “Tasty but healthy”

HISTORY 

• The company was established in 1892, with an investment of Rs.295.
• Initially, biscuits were manufactured in a small house in central Kolkata. Later, the enterprise was  acquired by the Gupta brothers mainly Nalin Chandra Gupta, a renowned attorney,and operated under the name of "V.S. Brothers."
• In 1918, C.H. Holmes, an English businessman in Kolkata, was taken on as a partner and The Britannia Biscuit Company Limited (BBCo) was launched.
• The Mumbai factory was set up in 1924 and Peek Freans UK, acquired a controlling interest in BBCo. Biscuits were in high demand during World War II, which gave a boost to the company’s sales.
• The company name finally was changed to the current "Britannia Industries Limited" in 1979.
•  In 1982 the American companyNabisco Brands, Inc. acquired the parent of Peek Freans and became a major foreign shareholder.

 

GROWTH AND PROFITABILITY:

 

• Between 1998 and 2001, the company's sales grew at a compound annual rate of 16% against the market, and operating profits reached 18%.
• More recently, the company has been growing at 27% a year, compared to the industry's growth rate of 20%. At present, 90% of Britannia’s annual revenue of Rs22 billion comes from biscuits.

Britannia is one of India's 100 Most Trusted brands listed in The Brand Trust Report.

 

 

 

Britannia merges dairy & biscuits sales teams

           Britannia Industries has merged the sales team of its dairy portfolio with that of the more established biscuits business to tap new towns and achieve greater bargaining clout with retailers. Rivals see it as a move to cut costs when margins are under pressure. The Wadia Group company has also started using cycle-rickshaws to sell bread in Delhi neighbourhoods as part of a drive to increase the reach and speed of marketing.

 

 

MILE STONES OF BRITANNIA.

 

 

 

1892		The Genesis - Britannia established with an investment of Rs. 295 in Kolkata
1910		Advent of electricity sees operations mechanized
1921		Imported machinery introduced; Britannia becomes the first company East of the Suez to use gas ovens
1939-44		Sales rise exponentially to Rs.16,27,202 in 1939          During 1944 sales ramp up by more than eight times to reach Rs.1.36 crore
1975		Britannia Biscuit Company takes over biscuit distribution from Parry's
1978		Public issue - Indian shareholding crosses 60%
1979		Re-christened Britannia Industries Ltd. (BIL)
1983		Sales cross Rs.100 crore
1989	The Executive Office relocated to Bangalore
1992	BIL celebrates its Platinum Jubilee
1993		Wadia Group acquires stake in ABIL, UK and becomes an equal partner with Groupe Danone in BIL
1994		Volumes cross 1,00,000 tons of biscuits
1997		Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to new mission: 'Make every third Indian a Britannia consumer' BIL enters the dairy products market
1999		"Britannia Khao World Cup Jao" - a major success! Profit up by 37%
2000		ForbesGlobalRanking-BritanniaamongTop300smallcompanies
2001		BIL ranked one of India's biggest brands No.1 food brand of the country Britannia Lagaan Match: India's most successful promotional activity of the year Maska Chaska: India's most successful FMCG launch
2002		BIL launches joint venture with Fonterra, the world's second largest dairy company Britannia New Zealand Foods Pvt. Ltd. is born Rated as 'One amongst the Top 200 Small Companies of the World' by Forbes Globa
2003		'Treat Duet'- most successful launch of the year Britannia Khao World Cup Jao rocks the consumer lives yet again
2004		Britannia accorded the status of being a 'Superbrand' Volumes cross 3,00,000 tons of biscuits Good Day adds a new variant - Choconut - in its range
2005		Britannia accorded the status of being a 'Superbrand' Volumes cross 3,00,000 tons of biscuits Good Day adds a new variant - Choconut - in its range
2006		Britannia re-launched NutriChoice Hi-Fibre Digestive biscuits in an international large sized biscuit pack
2007		Britannia industries formed a joint venture with the Khimji Ramdas Group Britannia NutriChoice SugarOut range introduced - 1st of its kind of biscuits to be be launched in India with "No Added Sugar" (Variants - Chocolate Cream, Orange Cream, and Litetime)
2008		Britannia NutriChoice 5 Grain biscuits launched Britannia launched Iron fortified 'Tiger Banana' biscuits, 'Good Day Classic Cookies', Low Fat Dahi and renovated 'MarieGold'.
2009		·         Britannia Launches ActiMind ·         Britannia NutriChoice Nature Spice Crackers launched
2010		·         50-50 Maska Chaska was re-launched with a new masaaledar twist ·         Tiger enters the Cookies category, with the launch of Krunch Cookies in October ·         Britannia was presented the Master Brand 2010 Award by CMO Council in November 2010 ·         Rotary Club of Chennai awarded CSR Award to Britannia in November, for our work in nutrition
2011		·         Britannia launched Britannia Healthy Start in Mumbai in January 2011. ·         Britannia received the Most Respected Company Award 2011 from Businessworld ·         Britannia further enhanced its foray into healthy milk based drinks by launching TigerZor Choco Milk & TigerZor Badam Milk in May 2011 ·         Britannia Bread launched its new range of Health Breads in Delhi in November. ·         JBM was also recognized withCommendation Certificate for Strong Commitment Delhi factory was adjudged as the winner for Outstanding Performance in Food Safety Excellence in the category of 'Large Food Businesses- Manufacturing', by CII to Excel in the Category of 'Medium Food Businesses- Manufacturing' for the year 2011. The awards were given at the CII National Quality Summit held at Bangalor on 1st December 2011 ·         BRITANNIA was honoured with `CREATIVE HR PRACTICES AWARD'
2012		·         IMC Ramakrishna Bajaj National Quality Award 2011 was awarded ·         Britannia Industries Limited Khurda was commissioned on 17th April 2012. ·         The Modern Trade team of Britannia was honoured with Winner-BEST BAKERY SUPPLIER award for the year 2011-12, at the 1st SPENCER'S Best Supplier Awards 2012 on 22nd June ·         Britannia was awarded the Global Performance Excellence Award (GPEA) by Asia Pacific Quality Organization (APQO) ·         . Britannia won this "Best In Class" award ·           Britannia won Global award given out by 'World Quality Congress'
2013		·         On the 17th January 2013, Britannia Industries Ltd, Kolkata was selected the winner of the GOLDEN         PEACOCK NATIONAL QUALITY AWARD  ·         Britannia was awarded "Manufacturing Supply Chain Award for End to End Customer Solution Excellence ·         won the Namma Bengaluru Award  ·         Britannia bagged the prestigious IWLF Award for 'Solid Waste Management Project' and 'BNF' project at the International Women Leadership Forum held in Mumbai on 25th April 2013

PRODUCTS

LIST OF PRODUCTS 

•   Britannia Super Sipper Offer
•   New Britannia Tiger
•   Britannia Nutrichoice Oat Cookies
•   Britannia Nutrichoice  Ragi Cookies
•   Veg Cakes
•   Nutrichoice Health Starter Kit
•   Nutrichoice 5 Grain
•   Nutrichoice Sugar Out
•   Nutrichoice  Digestive Biscuit
•   Treat Fruit Rollz
•   New Britannia Milk Bikis

 

NEW PRODUCTS:
     
                                Under research....

BUSINESS IDEA:

Message from our Founder & CEO

 

 

 

 

Gati was an idea ahead of its time when it came into being in 1989. Though the initial years were a struggle, Gati has always tried to stay one step ahead by innovating and transforming its processes, refining service offerings, redefining customer standards internally and externally and using technology to drive up customer satisfaction.

Our passion to stay ahead has driven us to explore network synergies and identify possible areas for collaboration and co-operation with B2B customers and partners. Gati’s progress in the areas of technology and automation is a response to changes in manufacturing systems, inventory management and supply chain practices across the world. We have implemented best practices to stay ahead and retain our advantage as market leader in reach and service delivery.

Our commitment to customers has remained unwavering throughout these 25 years. When we first printed the delivery date on the docket ahead of our peers, we made a promise. Our efforts, achievements, awards, technological advances & business development can be best described in one sentence. We are trying to keep the promise we made to our customers every day.

While deriving value from supply chain remains the prime concern of businesses, environment compliance is also assuming significance in the context of global concern about depleting resources.

Gati’s corporate initiatives have contributed to tangible and intangible value additions to its network of stakeholders. People have been our assets and prime movers in our journey towards service excellence and we would like to honour and return what we have received from them. More than corporate citizenship, Gati’s CSR initiatives are a natural extension to its core ideology - reaching out towards society as it will to any of its stakeholders.

Gati’s contributions to Tsunami victims and people affected in earthquakes, is a voluntary act of caring to mitigate grief and assuage the living. Its contribution to education, training and assistance to small industries is aimed at strengthening the society by empowering the weaker segments with education, funding and technical assistance. Gati partnered with the Andhra Pradesh Government in its “Go Green” tree plantation drive, where one million saplings were planted in a single day. In Gurgaon, Gati has been maintaining a 1.5km green belt under the Metro track to offset CO2 emissions.

Gati has always nurtured the entrepreneurial spirit in people whether they are Gati associates or others who are connected with Gati directly and indirectly.